During the beginning phase of the process, it’s important to determine the goals of the website; for example, lead capturing, sales or to provide information. These goals will dictate the design of the website as it strives to meet this goal.
Mapping out the content structure and getting approval on that during the planning phase is crucial. This will save enormous amounts of time later on.
Your website needs to have consistent branding in order for the user journey off-line to compliment the user journey online. An example would be the logos on your letterhead which should match the logos on your website.
The mockups are created, keeping the website goals in mind. It’s important to have enough variety in the mockups to view how different styles could possibly impact the website look and feel.
The website look and feel needs to be considered and approved by all stakeholders before the development can start.
The main template framework for the website is developed before the individual page templates are developed. It’s the foundation for the various page templates.
Once the master template is developed, the individual page templates are created; for example the product page template which will be used for all product pages.
Special features are developed when the need arises for a specific function; for example adding social network buttons where users can “like” your blog posts.
After the content has been written and approved, it needs to be uploaded along with any other media to the specific pages of the website. Other media include videos, images, pdf documents or slides.
Once the website has been fully developed, it needs to go through Quality Assurance by testing all links, functionality etc. This process can be time consuming, but is necessary in order to avoid any errors when pushing live.
When all testing has been completed, it’s time to transfer the website to the live server where the website will be hosted.
Live testing is necessary in order to ensure there are no errors or bugs on the live website.
In order to ensure that your website is safe and secure, a monthly update of Wordpress and plugins is recommended.
It’s devastating when you lose your website data. Making a backup at least once a month will ensure that you never lose website data ever again.
Keep your content fresh by updating it at least once a month with new blog posts. When products or services get added to your business, it’s important to transfer that information to your website, where your users have easy access.