Outdoor Adventure Tours

Incredibile visitors growth of 300%

Info

  • Service :Organic SEO
  • Package : Premium
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Bluviv client with a top provider of outdoor adventure tours, ranging from whitewater rafting to mountain expeditions in their region

Overview

The website was getting traffic but not at the consistently high levels needed to sustain their business goals. Furthermore, though they were ranking for some of their target keywords, their main competitors were ranking higher.

Our client

The client is a top provider of outdoor adventure tours, ranging from whitewater rafting to mountain expeditions in their region. They offer a variety of packages to provide the ultimate outdoor experience for customers.

Bluviv client's website was getting traffic but not at the consistently high levels needed to sustain their business goals

Incredibile visitors growth
of 300%

From 2,500 monthly visitors to 8,000 monthly visitors, amounting a growth of 300%. We brought in a New Website structure to make the pages more organized and estailished the connection amoung the landing pages. We improved the content on the homepage to highlight the relevant landing pages.

2500

monthly visitors
per month

0

keywords in
the top 5 positions

0

keywords are ranking
on positions 1 to 3

Their Goal

Traffic, Ranking, Visits

The website was getting traffic but not at the consistently high levels needed to sustain their business goals. Furthermore, though they were ranking for some of their target keywords, their main competitors were ranking higher.

The goals of our client were:

  • Improve traffic and maintain
  • Rank in the top three positions for their target keywords
  • Drive more visits to relevant

Our Solution

Optimizing for Local Searches
Website Restructuring

The website structure lacks organization, which hinders the site from ranking for the target keywords. This is how the initial site structure looks like:

The landing page targeting the keywords for whitewater rafting was too far down the site hierarchy, which explains why it was not getting traffic.

We proposed a new website structure to make the pages more organized and distribute equity from the homepage to the relevant landing pages. This provides a more logical and contextual connection among the pages.

Here is the new website structure:

Internal Linking

The inner pages relevant to the target keywords were losing traffic, as most of the keyword equity directs to the homepage. The new website structure establishes the connection among the landing pages to ensure the homepage does not cannibalize all the rankings for the target keywords.

The target keyword was used in both the homepage and the relevant landing page — long-tail variations on the homepage, and exact match keywords on the landing page.

Website Content Creation and Improvement

The content on the homepage was improved to highlight the unique selling point of our client. Some of the existing content about whitewater rafting was transferred from the homepage to relevant landing pages to avoid losing rankings. Some parts of the content were re-written to avoid keyword stuffing.

New pages were also created to provide contextual support to the landing page with the target keyword.

Their Success

A Winning Strategy

Through website restructuring, content creation, inner linking, the client was able to rank for their target keywords and claim the top positions on search results.

Challenges

Upon analyzing our client’s existing properties, we found the following problems:

Target Keywords

Target keywords were directing the traffic to the homepage instead of relevant landing pages. Confusing the visitors and loosing their interest in the service.

Rank the Keywords

Competitors have individual pages with good content ranking for the same set of keywords, while the client only has the homepage to rank the keywords.

Not enough links

There was only one existing page that targets the keyword, but not enough links to establish contextual relevance—pages were linking to the homepage only.