More traffic than expected

Traffic Generated More Leads than The Client Could Cater To

Info

  • Service :Local SEO
  • Package : Premium Local SEO
  • Share :
Bluviv client with a leading and multi-awarded residential landscape architecture business with numerous landscaping projects around town and even the greater area

Overview

Following an extensive website audit, rigorous keyword research, and an aggressive content strategy, we implemented methodology built to rank their website on the first page of the local search results for 3x more keywords than before the campaign

Our Client

The client is a leading and multi-awarded residential landscape architecture business with numerous landscaping projects around town and even the greater area. They offer a full range of landscaping services, including design, construction, and maintenance, and take on projects of all sizes.

Bluviv increase in traffic generated more leads than the client could cater to

Traffic generated more leads than
the client could cater to

This sharp increase in traffic generated more leads than the client could cater to. This led them to create a separate department that focused on an entirely new revenue stream: Commercial Landscaping Service. An increase in traffic by 26x the previous monthly average in only the first month of the campaign. By month 11, traffic had increased to 46x the previous monthly average.

from 60 vists per month to

0

website visits
after a month

0

website visits
after 11 months

0x

visits increased after
working with us

Their Goal

Larger share of their Local Market

Although the client already had a website for several years prior to working with our agency, it wasn’t creating the impact on their business they knew it could. Trffic was appallingly low, generating an average of 60 visits a month, and rarely generating any actual sales.

The client knew that their website was the cornerstone of their online presence. Without a well-performing website, any subsequent digital marketing effort would be ineffective. The client approached us determined to capture a larger share of their local market and we were determined to help them do just that.

Our Solution

Optimizing for Local Search

Because the client catered exclusively to customers in our area, we recommended a strategy of optimizing their website for local searches thereby driving relevant and highly-qualified traffic to their website.

The first step was to thoroughly audit their website. We integrated Google Analytics and Search Console with the client’s website - must-have tools if you want to track how your website performs.

We then assessed every aspect of their website (various on-page elements, the site architecture, website performance, and many others) and how it was performing.

We immediately noticed the website had several unoptimized URL’s, lacked certain navigational elements, like footer links, and had numerous pages with unoptimized meta descriptions and web copy.

We also began to identify the keywords that would be most beneficial to the client, specifically those that indicate a readiness-to-buy and any low-hanging fruit that we can immediately target. These keywords were grouped, then existing pages on the website were identified to build content around the keywords.

Our analysts then recommended the creation of new pages that target these keywords and we optimized the existing ones.

Their Success

A Winning Strategy

Our experts put the effort into the campaign and the results speak from themselves. Before the campaign, their website was averaged 60 visits each month. In just a month, their website had 1,601 website visits, 26x their previous monthly average.

Our campaign by the numbers

0x

increase in traffic
after a month

0x

incrase in traffic
after 11 months

0x

more keywords than
before the campaign